Of course ibodi is great in times of emergency, but its unique bodymorph design means it’s practical to wear when cold is not a life threatening issue, when you just want to be warmer:

On that icy ski lift, or the last sailing hour of the day, for cyclists on a long cold descent, or when you come off the football pitch injured, or when you have to get out of your broken down car to stand on the freezing motorway hard shoulder to wait for rescue. ibodi packs down small enough for you to carry at all times, & inflates in seconds so you never need to be without its reassurance.